At Future Prosperity, our initiatives go a step further than sustainability.

Regenerative Design is the foundation of a circular economy, a mode of operating where products and services replenish the environment from which they are created.

Regenerative design is a holistic and systems-based approach to considering the full life cycle of an object by designing out waste.

Sustainability vs.

Sustain|ability means to sustain or maintain. Looking at how much cultural and industrial change has to happen in order to reverse the trajectory we are on, sustainability shouldn't be our goal.

To regenerate means to restore. That can look a lot of different ways. From farming materials in a way that replenishes the soil to repurposing waste materials to developing recycling infrastructures, regenerative solutions are packed with imagination and wonder. Under this mode of problem solving, sciences and arts combine their super powers to solve systemic issues on large and hyper-localized scales.

At Future Prosperity, for every product purchased, we pay for 1 lb of plastic to be diverted from our oceans through our partnership with Plastic Bank®.

We’ve diverted over a million plastic water bottles from entering our oceans so far and we are committed to growing this number as we go.

Your purchase supports the recovery of over 1 million plastic bottles from our oceans with Plastic Bank®.

Introduction to a
Circular Economy:


What is a circular economy?

Looking beyond the current take-make-waste extractive industrial model, a circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles:


  • Design out waste and pollution
  • Keep products and materials in use
  • Regenerate natural systems

Circular Economy Schools of Thought:

The circular economy model synthesises several major schools of thought. They include the functional service economy (performance economy) of Walter Stahel; the Cradle to Cradle design philosophy of William McDonough and Michael Braungart; biomimicry as articulated by Janine Benyus; the industrial ecology of Reid Lifset and Thomas Graedel; natural capitalism by Amory and Hunter Lovins and Paul Hawken; and the blue economy systems approach described by Gunter Pauli.

Visit The Ellen McArthur Foundation  for a deep dive into what a Circular Economy looks like.

Begin your regenerative
journey with us.

Check out our media to find budget friendly DIY recipes and inspiring content to begin your journey at no cost to you or shop the marketplace to begin your regenerative journey. All of the items in our shop are produced and curated with circularity in mind.

We are happy you are here with us.